Our date with destiny began over 17 years ago, and we have since gone from strength to strength, warming people’s hearts with gourmet dates and date products.
2005-2007
Established in 2005 under SENAAT
to support and develop UAE date
palm sector
Built modren logistics infrastructure
and implemented World Class
standards of Dates Classification
Processing capacity expanded to
65,000 MT per year
2008 - 2009
Introduction of “Date Crown”
the first International supermarket
dates brand.
Processing capacity expanded to
75,000 metric tonnes during the time.
Sales revenue saw a 69% increase.
2010 - 2011
Zadina, a luxury gourmet date brand
was introduced through company-operated boutiques.
Processing capacity increased to
90,000 metric tonnes.
Sales continued to grow in double digits.
2012 - 2014
The third generation of Date Crown
packs was launched to fulfil the increasing global demand.
Al Dhaid receiving centre was set up.
Geographic footprint expanded
to the Far East, Africa, China, and Australia.
Sales growth saw continued momentum.
2015 - 2017
Al Foah bagged the title of the World’s Largest
Dates Processing Company, with over 105,000 metric tonnes of annual sales in 45 countries,
168,000 metric tonnes of processing capacity, and 70,000 metric tonnes of storage capacity.
Date Crown became the world’s leading packaged
dates brand, with a presence in over 33 countries.
2018
Fourth Generation Date Crown packs launched, with a new global visual brand identity.
New Marketing Policy launched to continue supporting UAE farmers and the date palm sector.
Launch of new Philosophy ‘Mind-Body-Soul’, followed by new Corporate Logo.
2022
Launch of Fifth Generation packs
of Date Crown, with the new global visual brand identity.
Al Foah became a part of the
renowned Agthia Group, a leading Abu Dhabi-based FMCG company.
